ECP Research

The evidence that supports the hypotheses of Ser Poder.

Research and experience

Ser Poder is built and validated where research meets experience: the research gathers the evidence that supports its hypotheses, while the Confraria Let's Be takes the method into real life, making it possible to observe its application, its effects and the learning it generates in different contexts. Together they connect theory, data and practice, keeping the method in constant evolution.

The research reveals the patterns. The Confraria puts the method into practice.

What the data shows

82.9%

agree it is possible to have plenty of external power and still not feel fulfilled.

72.2%

swing between periods of full delivery and moments of searching for a pause or reconnection.

8.9%

chose themselves when asked who comes to mind as a powerful person.

The data, dimension by dimension

The ECP reads power through three dimensions. The research shows what happens inside each one.

Identity

90.1% say they are clear about their own values. At the same time, 53.6% adapt who they are to match what is expected of them.
Only 15.4% associate power with having clarity about who you are.

Context

84.6% notice which environments strengthen or weaken who they are. Even so, 64% often feel captured by other people urgencies.
Only 8.9% associate power with reading situations clearly.

Movement

59.6% say they know what they need to do and still do not act. The most cited brake is fear of conflict, with 32.8%.
52.8% feel their life is driven more by external demands than by their own choices.

And the search for a path exists before the method has a name: 71.2% believe a practical direction would help turn awareness into concrete change, and 71.7% report high or total interest in a structured path.

Research overview

The research in charts

Four readings of the same 403 respondents, in the order the argument builds.

What people call power

Ideas most associated with power, up to three answers per person. The top four are all external. The four the ECP calls inner power appear far below.

External power

Having control or decision power54.8%

Having influence over other people46.9%

Having money or resources42.9%

Having a position, title or status34.5%

Inner power

Having clarity about who you are15.4%

Acting from your own choices14.9%

Reading situations clearly8.9%

Sustaining yourself emotionally7.9%

Base: 403 respondents · ECP Research, 2026Andrea Eboli

Who people think of when they think of power

Single answer. Almost six in ten think first of someone highly visible. And in the open question, where they had to write a name, only 1% wrote their own.

Someone elseThemselves

A public, media or highly visible figure58.8%

An executive or entrepreneur13.9%

Someone close, from family, work or daily life9.4%

Yourself8.9%

What they declare and what they live

In every ECP dimension the capability is declared high. The next question, about what the person actually lives, returns a different number. That distance is what the method addresses.

What they declareWhat they live

Identity

Have clarity about their own values90.1%

Adapt who they are to match what is expected of them53.6%

Context

Notice which environments strengthen or weaken who they are84.6%

Often feel captured by other people's urgencies and demands64.0%

Movement

Manage to turn clarity into concrete decisions70.2%

Know what they need to do and still do not act59.6%

Power and fulfilment

Feel their own strength comes from within75.4%

Still feel the urge to achieve external power65.5%

Base: 403 respondents · ECP Research, 2026Andrea Eboli

When the alternative is on the table

Forced choice between four profiles: which one looks like the most powerful person. The profile that brings together the three ECP dimensions beats identity on its own, but external recognition still leads.

External powerOne dimension onlyThe three dimensions together

Someone with high public recognition, influence and resources36.5%

Someone with strong social intelligence, who reads environments well22.8%

Someone with clarity about themselves, who reads the context and acts coherently22.3%

Someone with deep clarity about who they are, their values and their limits18.4%

Base: 403 respondents · ECP Research, 2026Andrea Eboli

Sample and methodology

Quantitative research on an online panel, with 403 professionally active respondents aged 25 to 55, across Brazil. Fieldwork in 2026, with a margin of error of about 4.9 percentage points. Women are 59.6% of the sample and the Southeast region accounts for 64.3%.

And in practice?

The Confraria Let's Be takes the ECP into real conversations.

Discover the Confraria→