Andrea Eboli
The core asset

Is it worth following the tactics of people who build online reputations?

If you have ever asked a digital reputation expert for advice, you may have heard the same things I did: post every day, tag important people even if you do not know them, comment on any post just to engage, keep your computer open for hours to look active. Tactics that work for reach, and feel wrong for anyone with something real to say.

Direct answer

These tactics work for reach and fail for real reputation, because they build visibility without substance. You can become the most seen without having anything to deliver. The question is not how to increase reach, it is what remains once reach arrives: a voice that says something, or just a busy profile.

What these tips reveal

They rest on one premise: reputation can be manufactured. You tag people with ego, they repost the empty compliment, and the magic happens. Recognition comes not from what you think, are or delivered, but from who you managed to mobilize. It is engineering of appearance, and it genuinely works for the numbers.

Where it charges its price

The problem is not only ethical, it is internal. When your presence is built this way, you become dependent on the mechanics that sustain it. You have to feed the algorithm every day, or it all collapses. This is Ter Poder: a potency conditioned on something you must keep maintaining without pause.

What I propose instead

There is another way of being present, slower and less guaranteed. Writing what you actually think. Commenting only when you have something to say. Leaving a piece of yourself in everything you deliver, in a way no one else could have done.

What you do speaks so loudly that I cannot hear what you say.

That presence takes longer to grow. But it does not depend on daily maintenance, because it was not assembled from the outside. It was recognized from within.